ēMA FRAgrance

For this commercial project I was the Creative Director, Photographer, Videographer & Castings Director. This shoot was for a local Parisian fragrance brand, and it was their very first professional shoot for content on their Amazon storefront, website, and social media. ĒMA’s target audience is for the US market, with a range from teen girls to women on-the-go in their early 20’s. Their team wanted a youthful, natural, unedited, Parisian cool girl vibe with subtle references to Emily in Paris. The following are some of the favourite raw stills from the shoot.