sophie hallette

The Sophie Hallette (SH) Team is known as ‘The House of Tulle & Lace’ collaborating with Versace, Chanel, Dolce & Gabbana, Chloé, Gucci, Mathilda Moos and more. Their team wanted fresh & sustainable ideas to launch their first-ever clothing collection. They wanted to maintain an elegant clientele while appealing to a younger Gen Z audience. My role on this project was Creative Director, and the following are excerpts from my creative brief to the SH team, in which these ideas were happily accepted. All images used obtained from Pinterest.